{"id":3,"date":"2025-09-27T11:41:17","date_gmt":"2025-09-27T11:41:17","guid":{"rendered":"https:\/\/arborea.ee\/?page_id=3"},"modified":"2025-10-21T11:36:54","modified_gmt":"2025-10-21T08:36:54","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/arborea.ee\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3\" class=\"elementor elementor-3\">\n\t\t\t\t<div class=\"elementor-element elementor-element-174fb3d8 e-flex e-con-boxed e-con e-parent\" data-id=\"174fb3d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15f520a8 elementor-widget elementor-widget-text-editor\" data-id=\"15f520a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Effective date: 15.10.2025<\/strong><\/p><p>This Privacy Policy describes how <strong>Arborea<\/strong> (\u201cwe,\u201d \u201cour,\u201d or \u201cus\u201d), operated by <strong>H\u00fcr\u00fc O\u00dc<\/strong>,<\/p><address>Hallikivi tee 8, 76706 T\u00fcrisalu, Estonia<\/address><p>, processes, collects, and uses your personal information when you visit or make a purchase from our website <a href=\"https:\/\/www.arborea.ee\" target=\"_blank\" rel=\"noopener\">www.arborea.ee<\/a>.<\/p><p>If you have any questions about this Privacy Policy, please contact us at <a href=\"mailto:info@arborea.ee\">info@arborea.ee<\/a>.<\/p><h2>1. Data Controller<\/h2><p>The controller of your personal data under applicable data protection laws (including the General Data Protection Regulation \u2013 GDPR) is:<\/p><ul><li><strong>H\u00fcr\u00fc O\u00dc<\/strong><\/li><li>Hallikivi tee 8, 76706 T\u00fcrisalu, Estonia<\/li><li>Email: <a href=\"mailto:info@arborea.ee\">info@arborea.ee<\/a><\/li><\/ul><h2>2. Personal Data We Collect<\/h2><p>We may collect and process the following types of personal data:<\/p><ul><li><strong>Identity data:<\/strong> name, surname, company name (if applicable).<\/li><li><strong>Contact details:<\/strong> billing address, delivery address, email address, phone number.<\/li><li><strong>Payment details:<\/strong> payment method, transaction ID (processed securely by third-party payment providers; we do not store card details).<\/li><li><strong>Website usage data:<\/strong> IP address, browser type, device information, and browsing activity collected via cookies and analytics tools.<\/li><li><strong>Communication data:<\/strong> information you provide when contacting us (emails, forms, or messages).<\/li><\/ul><h2>3. How We Use Your Data<\/h2><p>We use your personal data for the following purposes:<\/p><ul><li>To process and deliver your orders.<\/li><li>To provide customer support and respond to inquiries.<\/li><li>To send you updates about your order, account, or transactions.<\/li><li>To improve our website, products, and services.<\/li><li>To comply with legal obligations (accounting, taxation, record-keeping).<\/li><li>To send you marketing communications (only if you have given consent).<\/li><\/ul><h2>4. Legal Basis for Processing<\/h2><p>We process personal data under the following legal grounds:<\/p><ul><li><strong>Contract performance:<\/strong> to fulfill and deliver your orders.<\/li><li><strong>Legal obligation:<\/strong> to comply with tax, accounting, and other statutory requirements.<\/li><li><strong>Legitimate interest:<\/strong> to improve our services and website performance.<\/li><li><strong>Consent:<\/strong> for marketing communications and cookie-based analytics.<\/li><\/ul><h2>5. Data Sharing and Third Parties<\/h2><p>We may share your data with trusted service providers, such as:<\/p><ul><li>Payment processors (e.g., banks, card processors).<\/li><li>Delivery and logistics partners.<\/li><li>IT and hosting service providers.<\/li><li>Analytics and marketing platforms (only where you have consented).<\/li><\/ul><p>We never sell your personal data to third parties.<\/p><h2>6. Data Retention<\/h2><p>We retain personal data only as long as necessary for the purposes outlined in this policy, or as required by law (e.g., 7 years for accounting records). After this period, personal data will be securely deleted or anonymized.<\/p><h2>7. Your Rights<\/h2><p>Under GDPR, you have the following rights:<\/p><ul><li>Right to access your personal data.<\/li><li>Right to rectify incorrect or incomplete data.<\/li><li>Right to erase your data (\u201cright to be forgotten\u201d).<\/li><li>Right to restrict processing.<\/li><li>Right to data portability.<\/li><li>Right to object to certain processing activities (e.g., direct marketing).<\/li><li>Right to withdraw consent at any time.<\/li><\/ul><p>To exercise these rights, please contact us at <a href=\"mailto:info@arborea.ee\">info@arborea.ee<\/a>.<\/p><h2>8. Cookies and Tracking Technologies<\/h2><p>Our website uses cookies and similar technologies to improve functionality and analyze traffic. You can manage or disable cookies in your browser settings. For detailed information, please see our <a href=\"cookie-policy.html\">Cookie Policy<\/a>.<\/p><h2>9. Data Security<\/h2><p>We implement technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or disclosure.<\/p><h2>10. International Transfers<\/h2><p>If your data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).<\/p><h2>11. Updates to This Privacy Policy<\/h2><p>We may update this Privacy Policy from time to time to reflect changes in legal requirements or business practices. The updated version will always be available on our <a href=\"https:\/\/www.arborea.ee\" target=\"_blank\" rel=\"noopener\">website<\/a>.<\/p><h2>Contact Us<\/h2><p>If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:<\/p><ul><li><strong>H\u00fcr\u00fc O\u00dc<\/strong><\/li><li>Hallikivi tee 8, 76706 T\u00fcrisalu, Estonia<\/li><li>Email: <a href=\"mailto:info@arborea.ee\">info@arborea.ee<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Effective date: 15.10.2025 This Privacy Policy describes how Arborea (\u201cwe,\u201d \u201cour,\u201d or \u201cus\u201d), operated by H\u00fcr\u00fc O\u00dc, Hallikivi tee 8, 76706 T\u00fcrisalu, Estonia , processes, collects, and uses your personal information when you visit or make a purchase from our website www.arborea.ee. If you have any questions about this Privacy Policy, please contact us at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/arborea.ee\/en\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arborea.ee\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/arborea.ee\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/arborea.ee\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/arborea.ee\/en\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":6,"href":"https:\/\/arborea.ee\/en\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":46144,"href":"https:\/\/arborea.ee\/en\/wp-json\/wp\/v2\/pages\/3\/revisions\/46144"}],"wp:attachment":[{"href":"https:\/\/arborea.ee\/en\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}