Arborea

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Privacy Policy

Effective date: 15.10.2025

This Privacy Policy describes how Arborea (“we,” “our,” or “us”), operated by Hürü OÜ,

Hallikivi tee 8, 76706 Türisalu, Estonia

, processes, collects, and uses your personal information when you visit or make a purchase from our website www.arborea.ee.

If you have any questions about this Privacy Policy, please contact us at info@arborea.ee.

1. Data Controller

The controller of your personal data under applicable data protection laws (including the General Data Protection Regulation – GDPR) is:

2. Personal Data We Collect

We may collect and process the following types of personal data:

  • Identity data: name, surname, company name (if applicable).
  • Contact details: billing address, delivery address, email address, phone number.
  • Payment details: payment method, transaction ID (processed securely by third-party payment providers; we do not store card details).
  • Website usage data: IP address, browser type, device information, and browsing activity collected via cookies and analytics tools.
  • Communication data: information you provide when contacting us (emails, forms, or messages).

3. How We Use Your Data

We use your personal data for the following purposes:

  • To process and deliver your orders.
  • To provide customer support and respond to inquiries.
  • To send you updates about your order, account, or transactions.
  • To improve our website, products, and services.
  • To comply with legal obligations (accounting, taxation, record-keeping).
  • To send you marketing communications (only if you have given consent).

4. Legal Basis for Processing

We process personal data under the following legal grounds:

  • Contract performance: to fulfill and deliver your orders.
  • Legal obligation: to comply with tax, accounting, and other statutory requirements.
  • Legitimate interest: to improve our services and website performance.
  • Consent: for marketing communications and cookie-based analytics.

5. Data Sharing and Third Parties

We may share your data with trusted service providers, such as:

  • Payment processors (e.g., banks, card processors).
  • Delivery and logistics partners.
  • IT and hosting service providers.
  • Analytics and marketing platforms (only where you have consented).

We never sell your personal data to third parties.

6. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy, or as required by law (e.g., 7 years for accounting records). After this period, personal data will be securely deleted or anonymized.

7. Your Rights

Under GDPR, you have the following rights:

  • Right to access your personal data.
  • Right to rectify incorrect or incomplete data.
  • Right to erase your data (“right to be forgotten”).
  • Right to restrict processing.
  • Right to data portability.
  • Right to object to certain processing activities (e.g., direct marketing).
  • Right to withdraw consent at any time.

To exercise these rights, please contact us at info@arborea.ee.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to improve functionality and analyze traffic. You can manage or disable cookies in your browser settings. For detailed information, please see our Cookie Policy.

9. Data Security

We implement technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or disclosure.

10. International Transfers

If your data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).

11. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or business practices. The updated version will always be available on our website.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

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